Branding, social media, print, and web design for a US-based accessories brand inspired by Mexican craftsmanship, using a restrained visual system that lets colorful products and imagery take center stage.Mary Frances
Client: Mary Frances
Industry: Fashion & Accessories
Scope: Branding, social media marketing, print catalogue, web design
Role: Brand design, marketing design, layout, digital assets
Overview
Mary Frances is a US-based bag and accessories brand inspired by Mexican craftsmanship, materials, and design traditions. The goal was to create a brand and marketing system that felt refined and contemporary, while giving space for the products’ color, texture, and cultural influence to stand out across print and digital channels.
The Brief
A restrained, editorial visual system was developed to support the products rather than compete with them. Neutral tones, clean typography, and minimal layouts create a calm foundation, allowing color to appear intentionally through photography, product details, and select brand moments.
This approach ensures consistency across social media, print catalogues, and the website while keeping the focus on craftsmanship, materials, and storytelling—resulting in a brand presence that feels tasteful, flexible, and product-led.
The Solution
