Molecule Coffee
Modular marketing design system for a functional coffee brand, using color, iconography, and composition to clearly differentiate multiple products across scalable digital formats.Client: Molecule Coffee
Industry: Food & Beverage
Scope: Marketing design, visual system, digital assets
Role: Design, mockups, system development
Overview
Molecule Coffee offers functional coffee products focused on specific benefits such as focus, digestion, and antioxidants. The challenge was to design a system capable of supporting many products while remaining clear and visually cohesive.
The Brief
A modular system was created using color coding, iconography, and consistent composition rules. This allowed dozens of square assets to remain visually unified while clearly communicating each product’s purpose across digital platforms.
