Hey There
I’m Jo

Senior Designer for Brand, Marketing & Everything In Between

I bring over 20 years of experience building brands and designing marketing that converts for startups and global brands.

I specialize in brand identity, while comfortably handling everything from logos to animated ads and illustrated content.

About Me

I’m a senior designer with over 20 years of experience working across brand, marketing, and product design.

I’ve helped startups find their voice and supported established brands as they scale — designing systems that are practical, flexible, and built to last. My background spans everything from brand identity and campaigns to illustration, and hands-on production, which means I’m comfortable both shaping the big picture and executing the details.

When I’m not designing, I’m usually building side projects, experimenting with new tools, or going deep on systems — visual or otherwise.

  • A collection of colorful cards displaying different types of coffee supplements and their health benefits, with images of diverse people enjoying or associating with these products.

    Molecule Coffee

    Modular marketing design system for a functional coffee brand, using color, iconography, and composition to clearly differentiate multiple products across scalable digital formats.

    View Project
  • A hand holding a card that says '2 YEARS OF ALPHA' with a graphical design on it, set against a futuristic digital background.

    Option Alpha

    Long-term in-house marketing design work spanning illustration, educational content, eBooks, data visualizations, and YouTube thumbnails for a financial education platform.

    View Project
  • Flat lay of branding materials for Stiva, including business cards, a smartphone displaying the Stiva website, a tablet, a pencil, envelopes, and folders on a blue grid background.

    Stiva Real Estate

    End-to-end brand and marketing design for a real estate company, including identity systems for two commercial plazas, motion graphics, video editing, and web design.

    View Project
  • Flat lay of a wooden table with a menu, a bottle labeled 'Pepino Limón,' carrots tied with string, a small notebook with a pen, wrapped sandwich, a bowl of pasta with bacon, and a business card for BrieSky Bagels.

    Brisky Bagels

    Brand identity and visual system for a New York–style bagel shop, focused on optimism, energy, and consistency across packaging, signage, and digital touchpoints.

    View Project
  • A person holding a bottle of Scout Pale Ale beer with a blurred background.

    Scout Brewing Co.

    Brand identity for a pale ale inspired by exploration and adventure, translating scouting themes into a bold, approachable visual system for packaging and promotion.

    View Project
  • A collection of colorful app icons for various classes and activities, including virtual classes like cold brew making, baking, dance, holidays, stress management, and healthy cooking.

    Confetti Events

    High-volume marketing design system for an events and team-building company, supporting dozens of experiences through adaptable visuals, sub-brands, and promotional assets.

    View Project
  • A smartphone displaying an Instagram post from maryfrancesaccessories featuring a colorful woven handbag, with a series of photos showing women holding similar handbags in various outdoor settings.

    Mary Frances

    Branding, social media, print, and web design for a US-based accessories brand inspired by Mexican craftsmanship, using a restrained visual system that lets colorful products and imagery take center stage.

    View Project
  • Nintendo Switch game cartridge with colorful label featuring a cartoon adventurer, a cat, and a fox, with the title 'Blades of Brokener' and a background of mountains.

    Blade Breakers

    Work-in-progress retro top-down PvP battler, focused on cohesive visual direction, UI flows, and system-driven design where every element is built around sword-based mechanics.

    View Project
View Portfolio

Let’s Talk

I’m always open to new projects, roles, or a friendly chat about design.